Thursday, March 1, 2007

The Internet: "Virtual Spaces"


Hey everyone!

Since we have discussed various types of places and spaces and how space and place could be defined in this course so far, I thought it would be interesting to show another approach of “space” (virtual space). I have come across a scholarly article which I found quite interesting about how “space” could be evident within the Internet itself:

What to make of the Internet: the “ICDT Model”:
The Internet, and its related basic services, such as electronic mail and the World Wide Web, has created a new “space” in which to do business. This has given economic agents, whether it is individuals or companies, alternative channels for exchanging information, communicating, distributing different types of products and services, and initiating formal business transactions. The ICDT model containing takes its name from the four “virtual spaces” created by the Internet: a Virtual Information Space, a Virtual Communication Space, a Virtual Distribution Space, and a Virtual Transaction Space. The four spaces are treated separately because they correspond to different strategic objectives and require different types of investment, and organizational adjustments.

Here I’ll just briefly explain each and its relevance to “space”:

The Virtual Information “Space” (VIS) is about visibility, operating like a large billboard. It shows who's who, what's available, how much it costs and so on. It may offer flexible access which allows visitors to “choose their own path” but it remains a one-way communication channel.

The Virtual Communication “Space” (VCS) is about interaction. Like a cafĂ©, it is providing a “space” for engaging in relationship-building, exchange of ideas or opinions. The “space” itself can range from a simple chat-line to a sophisticated 3D space in which individuals meet. Members of the virtual community can communicate at high speed, low cost, and bypass traditional physical and geographical constraints.

The Virtual Distribution “Space” (VDS) is about service delivery. As with the postal service, there are constraints on the types of items that can be delivered through this channel - it is only suitable for products and services which can be wholly or partly digitalized. Also the recipient takes something away, but payment itself happens elsewhere.

Lastly,
The Virtual Transaction “Space” (VTS) is about trading. It is a bit like a stock exchange in that goods and services are not transferred in this “space”- only orders, commitments, invoices or transfers of payment.
(Feel Free to add onto this discussion, Thanks!)

Scholarly article Found:
Angehrn, A.A. (August, 1997). The Strategic Implications of the Internet. "Designing mature Internet Strategies: The ICDT Model," European Management Journal. Online. Internet. Available: http://www.insead.fr/CALT/Publication/ICDT/strategicImplication.htm

Marcello Furgiuele

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