This article can be interpreted in two different ways. As a business student that is currently researching Porter Airlines from a marketing perspective, i perceive the new business endeavour as a potentially successful and booming airline. However from a geographer's point of view, the establishment of this airline has a profound effect on the surrounding community and space which was originally involved in an urban development plan.
Porter Airlines takes off despite protest
Last Updated: Monday, October 23, 2006 8:47 PM ET
CBC News
The first Porter Airlines flight took off Monday morning from Toronto's island airport, even as protesters called for a boycott of the controversial new airline. The flight left at 7 a.m. for Ottawa, and is the first of 10 round-trip weekday runs the regional carrier plans to fly.
Protesters gathered early Monday morning to demonstrate at the opening of Porter Airlines.
Several dozen people staged a rally in the Bathurst Street and Queen's Quay area to oppose the flights. Community Air, the group organizing the protest, said they're calling for a boycott of Porter Airlines because a busy airport will destroy waterfront redevelopment plans.
Protesters gathered early Monday morning to demonstrate at the opening of Porter Airlines.
Several dozen people staged a rally in the Bathurst Street and Queen's Quay area to oppose the flights. Community Air, the group organizing the protest, said they're calling for a boycott of Porter Airlines because a busy airport will destroy waterfront redevelopment plans.
"It is incompatible with what Torontonians want — their dream of transforming the waterfront," said spokesman Bill Freeman.
Banking on convenience
But Porter Airlines CEO Robert Deluce is banking on the number of downtown business people who are willing to pay for the convenience of a downtown airport instead of travelling 25 kilometres from the city centre to the Lester B. Pearson International Airport.
Calling the Toronto City Centre Airport, "one of the most convenient urban airports in the world," an airline press release claims travellers can shave as much as two hours off a round-trip.
Deluce announced his plan in February to fly regularly scheduled routes from the Toronto City Centre Airport, sparking protests from area residents. However, some airline experts are calling Porter Airlines the most important addition to Canadian air travel since the introduction of WestJet.
"It's not every day that a successful, viable scheduled airline starts up," said Joe D'Cruz, an airline analyst with the University of Toronto's Rotman School of Management. "I'm quite confident that Porter is here to stay."
Banking on convenience
But Porter Airlines CEO Robert Deluce is banking on the number of downtown business people who are willing to pay for the convenience of a downtown airport instead of travelling 25 kilometres from the city centre to the Lester B. Pearson International Airport.
Calling the Toronto City Centre Airport, "one of the most convenient urban airports in the world," an airline press release claims travellers can shave as much as two hours off a round-trip.
Deluce announced his plan in February to fly regularly scheduled routes from the Toronto City Centre Airport, sparking protests from area residents. However, some airline experts are calling Porter Airlines the most important addition to Canadian air travel since the introduction of WestJet.
"It's not every day that a successful, viable scheduled airline starts up," said Joe D'Cruz, an airline analyst with the University of Toronto's Rotman School of Management. "I'm quite confident that Porter is here to stay."
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